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“What a great team! It’s so nice to feel reflected back with some depth and accuracy, not to mention caring. It will unquestionably be a showpiece for all of us!”
— James Edward Talbot

Building Online Community

Good customer support is the best sales tool you have.

By Julie Gomoll
March 5, 2006

Adding a community element to your web site can inspire customer loyalty, provide you with free content, and increase your traffic numbers. A lot more goes into facilitating community involvement than meets the eye. Spend some time learning about the basics – the perks as well as the pitfalls – so you can make the right community decisions for your site.

COMMUNITY CHAT

“Make sure to provide self-service, context-sensitive help right where it’s most needed, at key decision points or through tricky points of navigation.”

CUSTOMER SERVICE CHAT

FORUMS (Bulletin Boards)

Forums are an excellent way to engage your customers in discussion about your products and services, and creates a record of your dialogs that can be used for site content, training, and analysis.


Julie Gomoll is an industry expert in chat and online community. Yes, she's available for consulting.

MediaRich can help you strategize and set up any of these community elements in a way you can sustain. Contact us to discuss your ideas.

 

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