Susan Price to Present at ContentWeek 2007
October 2, 2006
MediaRich business manager and co-founder Susan Price has been invited to present at ContentWeek 2007, a conference provides attendees with an unbiased and current understanding of content management technologies, trends, and best practices from the most experienced and respected experts in the field.
What’s Up at ContentWeek 2007
Susan’s topic will be “Keeping It Fresh: Editorial Calendars for Websites, eNewsletters and Blogs.” She’ll show attendees how to design an editorial calendar around known seasonality, releases, and events, and cover specifics on these best practices:
- Involve stakeholders in the planning process.
- Publish the schedule and notify when you receive content.
- Reward for good behavior.
- Have a Plan B: Require some evergreen topics or postings ready to slip in.
- Know how often content should be refreshed, or when to redesign? Metrics tell the tale!
- Learn guidelines for reusing content across print, e-mail, video and web channels.
The conference, which attracts marketing and communications professionals from large organizations worldwide, will take place the week of Jan. 29, 2007 in Del Mar, California (San Diego area). If you’d like to know more about the conference, visit the ContentWeek 2007 website.
Susan’s colleagues from MediaRich, including Creative Director Mandi Harrell, Technical Producer Chris McDermott, and Production Manager Michael Leman will attend to share their secrets. We are looking forward to the conference, which promises to cover all the latest content-related issues. See you there!