CLIENT

SA FUNZ, LLC

THE CHALLENGE

KidZtown is a playpark franchise that wants to attract potential investors. The philosophy is different from similar offerings.

THE SOLUTION

The highly saturated colors and energetic photos communicates the energy and fun of the playparks, and suggest the energy and growth potential of franchisee investments.

Although the first release focuses on investors, we created an architecture and infrastructure that can grow to serve the end users of this nationwide chain. In order to better understand the customers’ needs, we conducted a focus group for parents — the folks that make the buying decision for KidZtown visits.