CLIENT

Renaissance Capital Funds

THE CHALLENGE

The founders of this investment fund needed a high-end look to attract sophisticated investors. Securities regulations had to be followed while maintaining the user’s excitement about the fund’s potential.

THE SOLUTION

With large investment amounts at stake, this site’s initial emotional impact was critical. We created a home page banner using subtle animation combined with a powerful image to symbolize the aggressive nature of the funds as well as the patient, opportunistic strategy of the fund managers. We also created a content strategy that allows the busy fund managers to post key documents quickly for client access.